Burt's Bees launches new social media campaign

Burt’s Bees has launched a social media campaign that encourages women to “Lose the Bs” in their social media post, then use a #BringBackTheBees hashtag. For every post, the brand will plant 1,000 wild flowers so the bees will have more places to get busy and pollinate. The goal is to plant 1 billion flowers as a result of the effort.