McKinney Tapped as Ad Agency for Royal Canin’s U.S. Business

Durham-based McKinney was named as the advertising agency-of-record for pet food provider Royal Canin’s U.S. business, according to a news release sent Monday.

McKinney Expands to New York

Durham-based creative agency McKinney is expanding and opening an office on Madison Avenue in New York City.

Durham-based McKinney Taps CP+B's Patel As New Media Chief

McKinney, the Durham, NC-based unit of South Korea’s Cheil Worldwide, has named a new media chief, Swapnil Patel, who joins from MDC Partners Crispin Porter + Bogusky, where he was group media director.

McKinney Announces Head of Account Planning

McKinney has announced that Walt Barron has been named senior vice president, head of account planning.

Durham's First Food Truck for Dogs Now Open

The Waggin’ Wagon, a new food truck for dogs conceived by McKinney and operated by Paws4Ever, is now open for business.

McKinney Reunites with Travelocity Roaming Gnome

Durham advertising agency McKinney has once again been named Travelocity’s ad agency and has thus reunited with the Travelocity roaming gnome.

McKinney Acquired by Cheil Worldwide

Durham-based advertising agency, McKinney has been acquired by Cheil Worldwide, one of the world's leading marketing communications networks headquarters in Seoul, South Korea with 51 offices in 28 countries with about 3,000 employees.. McKinney will maintain its name, leadership team and headquarters in Durham, NC.

Jones Steps Down as McKinney President, Newall Steps Up

Jeff Jones has stepped down as McKinney partner and president in order to pursue a new opportunity as executive vice president and chief marketing officer of Target Corporation. Partner and group account director John Newall will succeed Jones as president of the agency.

McKinney Wins Five Industry Awards

Durham advertising agency McKinney has won five Effie Awards, a prestigious industry awards program recognizing the most effective advertising efforts in the United States each year. The Effie Award winning programs include: Sherwin-Williams Color Chips in Household Furnishings & Appliances, EAS Unstoppable Tour in Energy/Nutrition Products & Services, UMD SPENT in Media Idea and UMD SPENT in Media Innovation.

McKinney Lands Fourth New Account Since September 2011

Durham-based advertising agency, McKinney, has signed Mizuno USA, maker of sports equipment and apparel, to its client roster. Mizuno USA is McKinney's fourth new client since September 2011.

McKinney Promotes Rigney to Director of Insights and Analytics

Durham-based advertising agency McKinney has promoted Heather Rigney to director of insights and analytics. Previously, Rigney was business consulting and analytics manager for Howard, Merrell & Partners before she coming to McKinney as associate director of insights and analytics earlier this year.

McKinney Wins Ruby Tuesday Creative Account

Durham advertising agency McKinney has won a new client, Ruby Tuesday. The Maryville, Tenn.-based chain restaurant joins McKinney's roster of clients which include Nationwide Insurance, Sherwin Williams and Lenovo.

McKinney Promotes Russell to Chief Innovation Officer

McKinney has named Jim Russell to the new position of partner/chief innovation officer. Russell joined McKinney in 2003 as the agency's director of digital strategy and has since created the structures that helped reinvent McKinney as the first major agency to integrate digital into existing disciplines.

McKinney Wins Radio Flyer Business

Durham advertising agency McKinney has been hired to help a 20th-century icon prosper in the 21st century. The agency's newest client is Chicago-based Radio Flyer, maker of bicycles, tricycles, scooters and other products - including, of course, those shiny red wagons.

Read more: News & Observer - McKinney gets the little red wagon

McKinney Announces Promotions

Durham advertising powerhouse McKinney announced three promotions: Trevor O’Brien has been promoted to creative technology director and Christin Prince and Scott McCall are new creative technologists.